WHY YOUR CHOICE OF AGENT MATTERS
Selling your home is one of the biggest financial and emotional decisions you will ever make. The right estate agent can make the process smooth, stress-free, and profitable, while the wrong one can leave you chasing updates and wondering what went wrong.
In today’s fast-changing property market, Cardiff sellers need more than just a familiar name on the high street. They need an agent who listens, communicates clearly, and embraces modern marketing tools to reach serious buyers quickly.
Here is what to look for when choosing your agent, and how a new, forward-thinking agency can often deliver the very best experience.
LOCAL UNDERSTANDING MATTERS MORE THAN LONGEVTY
Cardiff is a city of distinct neighbourhoods, each with its own rhythm, character, and buyer profile. From Pontcanna’s period charm and café culture to the family-friendly feel of Whitchurch and the leafy calm of Lisvane — understanding what attracts buyers to each area is crucial.
A great estate agent does not just know the market; they know your street.
Even a newer agency can bring valuable insight if it combines local awareness with hands-on service and a genuine passion for property. At My House First, we focus entirely on Cardiff and South Wales, which means every listing receives precise pricing advice and targeted marketing designed for local demand.
MARKETING THAT MATCHES HOW BUYERS SEARCH TODAY
Most buyers now start their search online, so presentation and visibility are everything. Your agent should go far beyond taking a few quick photos and uploading them to Rightmove.
Look for an approach that includes:
- Professional photography and detailed video tours
- Active social media promotion aimed at genuine local buyers
- Featured listings on major property portals
- Fast, transparent communication when enquiries come in
At My House First, we make sure your property stands out in a crowded market, from the first click to the final offer.
COMMUNICATION AND TRUST ARE ESSENTIAL
Selling a home can be an emotional process. You deserve an agent who keeps you informed, responds promptly, and never leaves you wondering what is happening behind the scenes.
Ask yourself:
- Do they explain things clearly, without jargon?
- Are they genuinely listening to your priorities?
- Do you feel comfortable asking questions?
Larger agencies can sometimes struggle with personal contact. At My House First, every seller has a dedicated point of contact, a real person, not a call centre, and someone who guides you from valuation to completion with clarity and care.
TRANSPARENCY OVER TRADITION
Estate agency fees can vary widely, but what truly matters is honesty.
Before signing any agreement, make sure you understand:
- The total cost (including VAT),
- Whether photography or marketing extras are included, and
- Whether fees are paid upfront or only upon completion.
At My House First, we keep things refreshingly simple, a clear, fixed fee structure and no hidden extras. We believe trust is built through transparency, not small print.
A FRESH APPROACH CAN BE YOUR GREATEST ADVANTAGE
It is easy to assume that the biggest or oldest agency must be the best, but that is not always the case. Smaller, newer firms often offer a more personal, attentive, and results-focused service precisely because they care deeply about every client.
As one of Cardiff’s modern independent agencies, My House First combines professional marketing and local expertise with genuine commitment. We are not burdened by outdated systems or high overheads, which means we can give your home the time, focus, and creativity it deserves.
CHOOSE AN AGENT WHO SHARES YOUR GOALS
Ultimately, selling a home is not just about finding a buyer; it is about achieving the right result for you. Choose an agent who listens, communicates honestly, and works in partnership with you, not just for you.
At My House First, we are redefining what estate agency can be: modern, approachable, and centered on people, not percentages.
Ready to find out what your home is worth?
If you are planning to sell your Cardiff home, we would love to show you how our modern marketing and personal approach can help you achieve a great result, without the stress or inflated fees.
Book your free online valuation today with My House First, Cardiff’s people-first estate agency built for today’s homeowners.